Fine Art Registry™ Press Release
FOR IMMEDIATE RELEASE
For more information contact:
David Phillips — 206-420-8341
Dick Blick Offers Masterpiece Elite Canvases Pretagged With Fine Art Registry Tags, Ready for Artists to Register their Masterpieces
(Phoenix, AZ. — August 23, 2007) Dick Blick, the leading supplier of art materials, has introduced a new concept into their Fall 2007 Sale catalog, the new, Masterpiece® Elite™ prestretched canvas pretagged with a Fine Art Registry™ secure, tamper-evident seal, ready for the artist/customer to use to make a permanent record in the Fine Art Registry database. The canvases also ship with a free DVD introducing the artist to Fine Art Registry and the value of having their work tagged and registered with FAR®. The Masterpiece canvases already have a unique number. Now they also carry a second unique identifier, the Fine Art Registry tag, which has five levels of security built in, is tamper evident and virtually unforgeable.
The combination of the highest quality canvas, which will last indefinitely, and the permanent identifier and database record is a major step in assuring provenance and preventing frauds and fakes. The fact that these canvases are available through the leading supplier of artist materials is a boon to artists everywhere and marks a new era for the industry, one in which paintings can be produced with the security that they will be free from fraud, fakery, copying and other ills that currently beset the art world and have done for centuries.
Artists purchasing Masterpiece Elite canvases will finish a piece and then log on to www.fineartregistry.com to activate the tag on their canvas. They then upload photos and details about the piece and begin their online portfolio which will, in time, become their own, electronic catalogue raisonné without the guesswork and controversy which has surrounded print catalogues, created by people other than the artist, in the past. The Internet is changing the face of the art world and Fine Art Registry is at the forefront in employing new technology to bring order to the world of art.
The following is the message from Masterpiece enclosed with each Elite canvas:
Congratulations! Your Masterpiece® Elite™ canvas is now registered with the Fine Art Registry. The art you create will have established provenance, proof of authenticity and ownership and prevent forgery and fakery. You will be able to follow your artwork through the on-line transfer of ownership. In addition, should you wish to review what size or surface you used for this piece, that information is also contained as part of your registration. Please explore our website for other fine stretched canvas, rolled canvas, stretcher bars and bracing systems.
"Today's artists can sleep well at night, knowing that they are producing their art in a secure and well documented atmosphere which will guarantee the future and the integrity of their work," says Fine Art Registry CEO, Theresa Franks, who warmly welcomes the partnership with Masterpiece Canvas and is delighted to see the pretagged canvases for sale at Dick Blick and other artist supplies stores.
ABOUT FINE ART REGISTRY:
Fine Art Registry™ is today's only high tech solution to the age old problems that have existed in the art world since before the Ancient Greeks: How to establish provenance, prove authenticity and ownership, prevent forgery and fakery, deter theft and, basically, make it possible to create, buy and sell works of art with the security of knowing that they are what they claim to be. Full information on FAR® and how the system of tagging and registering art is available at www.FineArtRegistry.com.
Additional Information:
http://www.masterpiecearts.com/
http://www.fineartregistry.com/articles/charles_david/tag_pretty_label_06-20-2006.php
http://www.dickblick.com/zz071/49/
› Fine Art Registry Press Room
